Is this sort of attention really that desirable?

Am I the only one who is a little disturbed by the article “Scottsdale basks in afterglow of tryst with Jen ‘n’ Vince” in today’s Arizona Republic?

In full disclosure…I subscribe to People magazine. I admit to liking a weekly dose of mindless celebrity gossip as much as the next person. And as someone who works in the PR industry, I usually agree with the theory that there is no such thing as bad PR. I’m not at all saying that Jen and Vince’s visit to Scottsdale wasn’t good PR for Scottsdale on some relatively insignificant level. But the following line from the article is probably the one that disturbs me the most:

“Laura McMurchie, vice president of communications for the Scottsdale Convention and Visitors Bureau, said the attention Scottsdale receives in connection with celebrity visitors helps overcome the stigma of being focused on baby boomers.”

Stigma of being focused on baby boomers? Since when is it more desirable for a city to be known as a party town for celebrities than a business and family friendly environment???

Time for a reality check!

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